The Return of Oprah’s Book Club

Oprah’s Book Club is back. And Cheryl Strayed‘s Wild is the lucky book selected to kick off the re-launch of the club. The book club fans are happy but so are publishers and authors who see the club as a chance to sell lots of books.

The book club, renamed Oprah’s Book Club 2.0, has been refitted for a social-media savvy audience. Check this out. All the popular e-readers have Oprah-enhanced versions of the book club’s pick of the month. What this means is that readers get to see Oprah’s marginal comments and highlights of her favorite passages in their own e-books. Kinda cool, right? Readers will also have a chance to chat over twitter and Facebook. Usually, the discussion with the featured author was aired only on the Oprah Winfrey Show. This time, it will be simultaneously broadcasted on different media platforms–cable tv, radio, oprah.com and, of course, Facebook.

The first show airs tomorrow–June 22.

As much as Oprah’s Book Club has secured financial and professional success for writers, there are many who question the literary merit of the book club.

WATCH Oprah’s announcement of the book club relaunch.

 

Image via

Tags: , , ,

I'm finishing up a phd at Duke University where I study African novels, which I believe are some of the loveliest things ever written. Brittle Paper is the virtual space/station where I play and experiment with ideas on how to reinvent African fiction and literary culture.

No comments yet.

Leave a Reply

Four African Novelists to Follow on Instagram

taiyeselasiinstagram

  African novelists are hip to changing trends. We saw how Teju Cole conquered Twitter. Lately, I’ve been hearing about the […]

The Very Tricky Problem of Deflowering an African Novel Virgin

IMG_0094

If we begin counting from late 19th century when novels written in African languages were being published in South Africa, we could […]

My Name Is…Scratch That | Review of Dinaw Mengestu’s All Our Names | By Nma Uche

mengestu - All Our Names

What is in a name? Helen and Isaac are common names, easy to pronounce and remember. Both are the narrators […]

Wonder Woman in Soweto! | Lauren Beukes Gives African Spin to DC Comic’s Superhero

wonder-woman-beukes2

We know and love Lauren Beukes for spine-tingling urban fantasies like Zoo City, The Shining Girls, and Broken Monsters. Well, it […]

What If Maps Were Made By Africans For Their Own Use? | Chimurenga’s New Issue is a Must Read

chimurenga-maps-africa2

CNN calls Chimurenga Chronic “Africa’s answer to the New Yorker.” But the truth is the New Yorker has nothing on the […]

Quotes from Five African Women Writers to Help You Jumpstart Your Writing Dreams

taiye-selasi

The month of March—Women’s History Month—has been great, but it’s coming to an end We invite you to join us in […]