toni-kan-samsung-ambassador2

Something quite unprecedented took place in the Nigerian literary scene this week. 

Nigerian writer Toni Kan was made a brand ambassador for the Samsung Galaxy Note 5.

Kan announced it on Facebook two days ago, saying:

It is a fabulous time to be a Nigerian writer. I have just been formally announced as brand endorser for the Samsung Galaxy Note 5. A first for writers in Nigeria and harbinger of good things. “Live your dream. Life is too transient to be taken too seriously.” Thank you Samsung. Thank you dear God for the gift.

Fabulous yes, but also a game changer. For one thing, this kind of attention from a technology heavy weight like Samsung tells us that literary authors are beginning to be recognized for their financial worth.

Toni Kan has been in the Nigerian literary scene for decades now. The Jos University literature graduate is best known for his short story collection, Nights of the Creaking Bed, published by Cassava Republic. He is also affiliated with the popular news site SabiNews and has a day job as a PR consultant. He is currently working on a collection of short stories titled Carnivorous City.

When we reached out to him for comment, here is what he said:

This means that writers are finally getting recognition as bona-fide practitioners in the knowledge economy. Our work and our practice as writers lasts the longest unlike movies or music, musicians or actors. How many 84 years old actors or musicians are still working like Soyinka?

Indeed his partnership with Samsung sends the right message. The possibility of making good money with writing is always a good thing. If writing is financially rewarding, it becomes all the more enticing and fashionable—especially for the young.

The availability of endorsement deals also  diversifies sources of revenue for authors and literary agents. If writers are happy instead of hungry they are more inclined to produce better work, which is good all round for the industry.

Let’s see if this becomes a trend.

Congrats to Mr. Kan!

 

[Read my post on literary authorship and corporate sponsorship here]

Toni Kan with MD and Marketing director of Samsung

Toni Kan with MD and Marketing director of Samsung

Tags: , , ,

I hold a doctorate in English from Duke University and recently joined the Marquette University English faculty as an Assistant Professor. I love teaching African fiction and contemporary British novels. Brittle Paper is the virtual space/station where I play and experiment with ideas on how to reinvent African fiction and literary culture.

No comments yet.

Leave a Reply

I hold a doctorate in English from Duke University and recently joined the Marquette University English faculty as an Assistant Professor. I love teaching African fiction and contemporary British novels. Brittle Paper is the virtual space/station where I play and experiment with ideas on how to reinvent African fiction and literary culture.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Archives

On Helen Oyeyemi | An Essay

helen oyeyemi (1)

It was Helen Oyeyemi who first made me realize what I’d always found dissatisfying about short stories. A short story […]

Tsitsi Dangaremgba to Teach Master Classes at Durban International Film Festival

TSITSI DANGAREMBGA

Tsitsi Danganrembga, the renowned Zimbabwean writer and filmmaker who gave us the groundbreaking novel Nervous Conditions, will be teaching master […]

Africa in Dialogue Publishes e-Book of Gerald Kraak Award Interviews

gerald kraak interviews africa in dialogue

Gaamangwe Mogami, editor of Africa in Dialogue, has curated interviews with the twelve writers and photographers shortlisted for the 2017 Gerald […]

Bernard Matambo’s Lyrical Emigrant Story Makes Best American Essays 2017

bernard matambo

The Zimbabwean Bernard Matambo’s lyrical emigrant nonfiction, “Working the City,” published in Transition‘s issue 121 and named in Brittle Paper‘s […]

Chika Unigwe’s Student Writes Her the Letter Every Professor Dreams of Receiving

19095277_10155480594766055_8764199255508426184_o

African writers who are professors seem to have a knack for effortlessly winning the hearts of their students. In 2013, […]

Eight Writers Shortlisted for Writivism’s Short Story and Koffi Addo Nonfiction Prizes

Writivism has announced the shortlists for their Short Story and Koffi Addo Nonfiction Prizes. Both prizes’ longlists, released last month, named […]