Oprah’s Book Club is back. And Cheryl Strayed‘s Wild is the lucky book selected to kick off the re-launch of the club. The book club fans are happy but so are publishers and authors who see the club as a chance to sell lots of books.

The book club, renamed Oprah’s Book Club 2.0, has been refitted for a social-media savvy audience. Check this out. All the popular e-readers have Oprah-enhanced versions of the book club’s pick of the month. What this means is that readers get to see Oprah’s marginal comments and highlights of her favorite passages in their own e-books. Kinda cool, right? Readers will also have a chance to chat over twitter and Facebook. Usually, the discussion with the featured author was aired only on the Oprah Winfrey Show. This time, it will be simultaneously broadcasted on different media platforms–cable tv, radio, oprah.com and, of course, Facebook.

The first show airs tomorrow–June 22.

As much as Oprah’s Book Club has secured financial and professional success for writers, there are many who question the literary merit of the book club.

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WATCH Oprah’s announcement of the book club relaunch.

 

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