Last week, when the South African music icon Hugh Masekela passed on and tributes started pouring in, former South African footballer Mark Fish gifted the Internet an indelible moment: he shared of photo of him and “Masekela” and tweeted: “We love you forever…thank you!” The problem? It wasn’t Masekela in the photo. It was the singer Sipho Mabuse, their compatriot.
It didn’t matter that he tweeted an apology afterwards—“Eish extremely sorry wrong picture!”—the #MarkFishChallenge had kicked off: people began sharing photos on Twitter, Facebook, Instagram, all with deliberately wrong captions.
Writers of course joined. On Facebook, Zukiswa Wanner shared the photo above, of her and Sisonke Msimang, and captioned it:
We were bald and beautiful with poet Natalia Molebatsi when she dropped by my home for dinner on Wednesday night. And no. You can’t have our necklaces.
Hawa Jande Golakai shared this photo of her and Chika Unigwe on Facebook and captioned it:
It was such a tremendous honour meeting Chimamanda that time at Open Book fest!
(Mzansinis abeg forgive Mr Fish o, don’t serve him with peppeh please 😄)