British-Nigerian fashion editor Chioma Nnadi is replacing Ghanaian author Edward Enninful as the head of British Vogue.
British Vogue is a British fashion magazine based in London and first published in 1916. It is the British edition of the American magazine Vogue and is owned and distributed by Condé Nast.
Enninful announced he would be leaving Vogue after a 6-year tenure, after which Condé Nast began the search for his replacement. Nnadi will officially begin her position on October 9. Her title will be the “Head of Editorial Content”, with a focus on digital storytelling.
Nnadi was thrilled about the news and posted the following caption on Instagram:
I’m so thrilled to announce that I’m the new head of editorial content for @britishvogue. Huge thanks to Anna Wintour, @edward_enninful, and Roger Lynch for giving me this opportunity. I’m truly honored and so excited to be coming home. Stay tuned!
However, she has big shoes to fill. Nnadi said to the Guardian that she feels a lot of pressure since being in Vogue carries a lot of authority. Further, being Enninful’s replacement is no small thing as he broke new ground during his tenure by promoting inclusivity.
Nnadi added she expects people to make comparisons between her and Enninful but her identity is unique:
As a Black woman, but also as a biracial woman, how I view the world is also how I see it – through a lens that is influenced by my background, by where I live, and by having parents from different cultures and having to move between these cultures.
Nnadi was born and brought up in London. Her father was from Nigeria, and had come to the UK to study in the 1960s, and her mother was a Swiss-German nurse. She started her career at the Evening Standard newspaper on the features desk for its sister magazine, and also worked at the magazines Trace and The Fader, In 2010, she joined Vogue in New York and ran the American website of Vogue as well as writing for the magazine and co-hosting the Vogue podcast.
Congrats to Nnadi on the well-deserved title!