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Image source: The New Yorker

A LITTLE over a week ago, The New Yorker ran a story on Magunga Williams, Kenyan bookstore owner and blogger, in their Page-Turner section. The feature, penned by Daniel A. Gross, a Boston-based writer and radio producer, focuses on Magunga’s efforts to do something that hadn’t existed before him in Kenya–create an online bookstore for only African books. That bookstore is The Magunga Bookstore, modeled on the Guardian‘s online bookstore.

People like Magunga, young and hungry and daring, are breaking new grounds in the literary scene. It is important that the work he and Abigail Arunga, whose own contribution to this dream is monumental, are doing is highlighted and celebrated.

Read an excerpt below.


Magunga Williams grew up in Kisumu, a Kenyan city that’s home to more than three hundred thousand people but to only two major bookstores. There, Williams told me recently, “people depend on books that they find in supermarkets.” Most of these books come from the United States and Europe. “These supermarkets do not have a rich African collection,” Williams said. But there was one place where he could always find a wider range of books. It was the personal collection of a local man, whose house became a neighborhood meeting place and an unofficial sort of public library. “It helped so many of us,” Williams, who is now twenty-five, said. “There are people who used to skip school so that they could go to the library and read comics.”

Eventually, the library in Kisumu closed. Williams moved to Nairobi and began an undergraduate program in law, but he never forgot the way that a house full of books, in a city with too few, became an escape. “It’s something that I’ve always wanted to do,” Williams said. “The dream has always been to have a library.” So Williams, while he was in school, started a literary blog,, and when he received his undergraduate degree he decided not to take the necessary final steps to become a lawyer in Kenya. Instead, he made it his mission to create a space like that library—not in a house but on the Internet. The result is a fledgling online pan-African bookshop: the Magunga Bookstore.

In becoming a bookseller, Williams was, in part, following in the footsteps of his girlfriend, Abigail Arunga. A few years ago, Arunga, a Nairobi-based freelance writer in her late twenties, stopped by a few local bookstores and asked if they would stock “Akello,” her self-published collection of poems. At one shop, she was told that Kenyans don’t read poetry. At another, an employee claimed that her ninety-three-page book was too short. “They told me that my book had to be at least a hundred pages,” she said. So she decided to sell the book herself—at poetry readings, literary festivals, even family gatherings. “Literally everywhere. Like, except illegal places,” she told me. She kept a stack of copies in the trunk of her car. “I had at least six in my handbag at all times.”

Congratulations, Magunga and Abigail. The literary world sees you!


Read the original story HERE.



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Otosirieze Nnaemekaram is a writer, an academic, and Deputy Editor of Brittle Paper. His fiction has appeared in The Threepenny Review ("Mulumba," 2016), Transition ("A Tenderer Blessing," 2015), and in an anthology of the Gerald Kraak Award for which he was shortlisted ("You Sing of a Longing," 2017). His work has further been shortlisted for the Miles Morland Writing Scholarship in 2016 and a Pushcart Prize in 2015. He attended the 2018 Miles Morland Foundation Creative Writing Workshop facilitated by Giles Foden. He is the curator of the ART NAIJA SERIES, a sequence of themed e-anthologies of writing and visual art exploring different aspects of Nigerianness. The first, ENTER NAIJA: THE BOOK OF PLACES (October, 2016), focuses on cities in Nigeria. The second, WORK NAIJA: THE BOOK OF VOCATIONS (June, 2017), focuses on professions in Nigeria. He studied History and Literature at the University of Nigeria, Nsukka, is currently completing a postgraduate programme in African Studies and Pop Culture, and teaches English at Godfrey Okoye University, Enugu. He has completed a collection of short stories and is working on a 600-page novel. When bored, he just Googles Rihanna.

One Response to “The New Yorker Profiles Kenyan Online Bookseller Magunga Williams” Subscribe

  1. Magunga 2016/12/02 at 10:35 #

    Thank you for this, Obi-Young!

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I hold a doctorate in English from Duke University and recently joined the Marquette University English faculty as an Assistant Professor. I love teaching African fiction and contemporary British novels. Brittle Paper is the virtual space/station where I play and experiment with ideas on how to reinvent African fiction and literary culture.

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