As any publisher would tell you, publishing a book is only the beginning. Marketing it is a totally different beast.

Given the considerable expense that goes marketing and publicity, authors and publishers are always on the look out for creative and cost effective campaign ideas.

Last week, Faber and Faber novelist, Kate Hamer, took her campaign to the streets. Chapter sampler from her novel, Girl in the Red Coat, were distributed at various London train stations by women wearing read coats.

The novel about a little girl who “embarks on an extraordinary journey” after she’s “stolen” by an old man at a book festival sounds promising.

The campaign looks fun and, I hope, effective.

Read the chapter sampler HERE.