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It looks like the Nigerian fashion and literary communities finally have something to celebrate in common. Chimamanda Adichie is now on Instagram. Yes, you heard right. One of Africa’s foremost novelists is now Instagram official! And her account is 100 percent about fashion and style.

Adichie made the announcement on May 8 in a Facebook post. She said the Instagram account was set up to document her ‘Wear Nigerian’ project. She’d decided to “wear mostly Nigerian brands for…public appearances.” And the Instagram account is the official platform for that fashion statement. Adichie is always on the road and makes appearances at lots of high-profile events, so her commitment to wearing mostly Nigerian brands to these events is no small gesture.

Joining Instagram is a pretty unexpected move for someone such as Adichie who has kept a cautious distance from social media for the past few years. But that changed a few months ago when she became active on Facebook. [read here if you missed it]. Adichie has since transformed her Facebook page into a vibrant space where she lets fans take a peek into her life as a writer and a thinker.

Then again, her move to Instagram is not entirely a shocker. Adichie has always been open about her love for fashion. In fact, a few years ago, her team ran a fashion blog called Chimamanda Style File. It was eventually discontinued. The Instagram page is essentially a resurrection of that project on a social media platform that is more appropriate for that kind of content.

You’re probably thinking: Adichie is possibly the busiest African writer alive, with the many public appearances and publicity for Dear Ijeawele. How in the world is she finding time to post on Instagram? Adichie confirmed on Facebook that she is not the one managing the account. The brains behind the account are two of Adichie’s nieces, Chisom and Amaka.

It’s great to have Adichie on Instagram. For fans who follow her writing and are inspired by her thinking on feminism and love her novels, her Instagram page is yet another way to connect with her through her love for fashion.

We think it is a must-follow account. Posts are made regularly. We also love the feel of the page. The photos do not look too staged and unnatural.

Is there room for improvement? Yes! The quality of the photographs could be better. Our advice? Invest in a good camera or hire a pro photographer to take pictures. The lifeblood of #fashiongramming is good photography. Well captured, high-res images will make the beauty of these outfits really shine.

All in all, @chimamanda_adichie is a great Instagram debut! Here are a few of the most recent posts.

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I hold a doctorate in English from Duke University and recently joined the Marquette University English faculty as an Assistant Professor. I love teaching African fiction and contemporary British novels. Brittle Paper is the virtual space/station where I play and experiment with ideas on how to reinvent African fiction and literary culture.

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