Subscribe to Newsletter
Monthly Newsletter: Join more than 3,000 African literature enthusiasts!
Subscribe for African literature news, and receive a free copy of our "Guide to African Novels."

toni-kan-samsung-ambassador2

Something quite unprecedented took place in the Nigerian literary scene this week. 

Nigerian writer Toni Kan was made a brand ambassador for the Samsung Galaxy Note 5.

Kan announced it on Facebook two days ago, saying:

It is a fabulous time to be a Nigerian writer. I have just been formally announced as brand endorser for the Samsung Galaxy Note 5. A first for writers in Nigeria and harbinger of good things. “Live your dream. Life is too transient to be taken too seriously.” Thank you Samsung. Thank you dear God for the gift.

Fabulous yes, but also a game changer. For one thing, this kind of attention from a technology heavy weight like Samsung tells us that literary authors are beginning to be recognized for their financial worth.

Toni Kan has been in the Nigerian literary scene for decades now. The Jos University literature graduate is best known for his short story collection, Nights of the Creaking Bed, published by Cassava Republic. He is also affiliated with the popular news site SabiNews and has a day job as a PR consultant. He is currently working on a collection of short stories titled Carnivorous City.

When we reached out to him for comment, here is what he said:

This means that writers are finally getting recognition as bona-fide practitioners in the knowledge economy. Our work and our practice as writers lasts the longest unlike movies or music, musicians or actors. How many 84 years old actors or musicians are still working like Soyinka?

Indeed his partnership with Samsung sends the right message. The possibility of making good money with writing is always a good thing. If writing is financially rewarding, it becomes all the more enticing and fashionable—especially for the young.

The availability of endorsement deals also  diversifies sources of revenue for authors and literary agents. If writers are happy instead of hungry they are more inclined to produce better work, which is good all round for the industry.

Let’s see if this becomes a trend.

Congrats to Mr. Kan!

 

[Read my post on literary authorship and corporate sponsorship here]

Toni Kan with MD and Marketing director of Samsung

Toni Kan with MD and Marketing director of Samsung

Tags: , , ,

I hold a doctorate in English from Duke University and recently joined the Marquette University English faculty as an Assistant Professor. I love teaching African fiction and contemporary British novels. Brittle Paper is the virtual space/station where I play and experiment with ideas on how to reinvent African fiction and literary culture.

No comments yet.

Leave a Reply

I hold a doctorate in English from Duke University and recently joined the Marquette University English faculty as an Assistant Professor. I love teaching African fiction and contemporary British novels. Brittle Paper is the virtual space/station where I play and experiment with ideas on how to reinvent African fiction and literary culture.

Monthly Newsletter!

Subscribe for African literature news, and receive a free copy of our
"Guide to African Novels."

Archives

Nnedi Okorafor, Henrietta Rose-Innes, Wole Talabi, Sibongile Fisher Lead 2018 Nommo Awards Shortlists

sibongile fisher

The 2018 shortlists for the four Nommo Awards for Speculative Fiction by Africans have just been announced. Among the shortlisted […]

GoFundMe | Please Donate to Help Get Selves Nonfiction Anthology into Print

SELVES gofundme 1

The team behind the remarkable e-anthology, Selves: An Afro Anthology of Creative Nonfiction, led by its curator, Basit Jamiu, have […]

New Collection of Plays Shines Light on African Women Playwrights

Contemporary Plays by African Women

There are many literary projects making a difference in the way we read and talk about African literature. One of […]

Chibundu Onuzo is Coming to America! | See All the Dates

chibundu onuzo

US-based fans of Chibundu Onuzo are in luck. Her critically acclaimed second novel Welcome to Lagos will officially be released in […]

“I Pushed His Hand Away…Gently”: Chimamanda Adichie on Being Sexually Harassed at 17

adichie dior 2

At the Stockholm Forum on Gender Equality, held 15-17 April, Chimamanda Ngozi Adichie talked about “a powerful man in the […]

Poet Nacima Qorane Sentenced to Jail in Somaliland for Advocating for a Reunified Somalia

nacima qorane

A court in the self-declared Republic of Somaliland has sentenced poet Nacima Qorane to three years in jail for her […]

Thanks for signing up!

Never miss out on new posts. Subscribe to a digest, too:

No thanks, I only want the monthly newsletter.