Subscribe to Newsletter
Monthly Newsletter: Join more than 5,000 African literature enthusiasts!
Subscribe for African literature news, and receive a free copy of our "Guide to African Novels."

toni-kan-samsung-ambassador2

Something quite unprecedented took place in the Nigerian literary scene this week. 

Nigerian writer Toni Kan was made a brand ambassador for the Samsung Galaxy Note 5.

Kan announced it on Facebook two days ago, saying:

It is a fabulous time to be a Nigerian writer. I have just been formally announced as brand endorser for the Samsung Galaxy Note 5. A first for writers in Nigeria and harbinger of good things. “Live your dream. Life is too transient to be taken too seriously.” Thank you Samsung. Thank you dear God for the gift.

Fabulous yes, but also a game changer. For one thing, this kind of attention from a technology heavy weight like Samsung tells us that literary authors are beginning to be recognized for their financial worth.

Toni Kan has been in the Nigerian literary scene for decades now. The Jos University literature graduate is best known for his short story collection, Nights of the Creaking Bed, published by Cassava Republic. He is also affiliated with the popular news site SabiNews and has a day job as a PR consultant. He is currently working on a collection of short stories titled Carnivorous City.

When we reached out to him for comment, here is what he said:

This means that writers are finally getting recognition as bona-fide practitioners in the knowledge economy. Our work and our practice as writers lasts the longest unlike movies or music, musicians or actors. How many 84 years old actors or musicians are still working like Soyinka?

Indeed his partnership with Samsung sends the right message. The possibility of making good money with writing is always a good thing. If writing is financially rewarding, it becomes all the more enticing and fashionable—especially for the young.

The availability of endorsement deals also  diversifies sources of revenue for authors and literary agents. If writers are happy instead of hungry they are more inclined to produce better work, which is good all round for the industry.

Let’s see if this becomes a trend.

Congrats to Mr. Kan!

 

[Read my post on literary authorship and corporate sponsorship here]

Toni Kan with MD and Marketing director of Samsung

Toni Kan with MD and Marketing director of Samsung

Tags: , , ,

I hold a doctorate in English from Duke University and recently joined the Marquette University English faculty as an Assistant Professor. I love teaching African fiction and contemporary British novels. Brittle Paper is the virtual space/station where I play and experiment with ideas on how to reinvent African fiction and literary culture.

No comments yet.

Leave a Reply

Welcome to Brittle Paper, your go-to site for African writing and literary culture. We bring you all the latest news and juicy updates on publications, authors, events, prizes, and lifestyle. Follow us on Twitter and Instagram (@brittlepaper) and sign up for our "I love African Literature" newsletter.

Monthly Newsletter!

Subscribe for African literature news, and receive a free copy of our
"Guide to African Novels."

Archives

“Read Salone, Build Salone”: The First Sierra Leone National Book Fair | 5-7 Dec.

SLNBF

Between December 5 to December 7, Freetown, Sierra Leone, will play host to the Sierra Leone National Book Fair—the first […]

Is There a Quota of 5 Books by African Authors for Every “Best 100 Books of 2019” List?

best of best of best of

As yet another year draws to a close, literary lists of various sorts are once again filling our newsfeeds. During […]

Laila Lalami’s The Other Americans Longlisted for the 2020 Aspen Words Literary Prize

Lalami_Laila-1

Moroccan-American novelist Laila Lalami’s The Other Americans has recently been longlisted for the 2020 Aspen Words Literary Prize. Described on the Aspen Prize’s […]

Apply for SBMEN’s Workshop “Literary Criticism: Judging Dynamic Creative Writing in All Forms”| 23 November

Screen Shot 2019-11-17 at 8.57.48 PM

The Society for Book and Magazine Editors of Nigeria (SBMEN) is calling for applications to its fourth (and last) editing […]

They Say There are Over 50 Translations of Things Fall Apart. Here are 61.

Achebe Translation Cover

How many times have you heard or read that Things Fall Apart has been translated into over 50 languages? And yet, […]

Vol. II of 20.35 Africa: An Anthology of Contemporary Poetry, Guest-edited by Yasmyn Belkhyr & Kayo Chingonyi, Now Available Here

20.35 Africa Issue II - graph

In November 2018, we published the debut volume of the 20.35 Africa: An Anthology of Contemporary Poetry series. The first […]

Thanks for signing up!

Never miss out on new posts. Subscribe to a digest, too:

No thanks, I only want the monthly newsletter.